Job Description:
Job Overview
We are looking for a creative and organised Marketing Executive on behalf of our client to help grow their brand and generate new business opportunities. You'll plan and deliver marketing campaigns across digital channels, manage our social media, website, email marketing and online advertising, and create engaging content that showcases our products and completed projects.
Monday to Friday 08:00 till 17:00
About the Role
Working closely with the Sales Director and sales team, you'll play a key role in increasing brand awareness, generating quality enquiries and supporting business growth.
Key Responsibilities
- Plan and deliver marketing campaigns across digital channels.
- Create and send email marketing campaigns.
- Manage the company's social media platforms, including Facebook, Instagram and LinkedIn.
- Develop and maintain a marketing content calendar.
- Write engaging content including social media posts, blogs, customer stories and promotional material.
- Plan and manage paid social media advertising campaigns.
- Create, monitor and improve Google Ads campaigns to maximise return on investment.
- Track campaign performance using Google Analytics and other reporting tools, making recommendations for improvement.
- Update website content and ensure it remains accurate, engaging and SEO-friendly.
- Capture and edit photography and video of products, installations and company activities for use across marketing channels.
- Produce marketing materials such as brochures, presentations, product literature and exhibition graphics, working with external designers and suppliers where required.
- Support the sales team by creating sales presentations, customer case studies and other marketing materials.
- Assist with marketing campaigns for product launches, promotions and exhibitions.
- Monitor competitor activity and identify new marketing opportunities.
- Ensure all marketing materials maintain consistent branding and messaging.
Essential Skills & Experience
- Previous experience in a digital marketing role.
- Experience managing social media platforms and paid advertising campaigns.
- Experience creating and optimising Google Ads campaigns.
- Experience with email marketing platforms.
- Strong copywriting and communication skills.
- Good understanding of SEO and digital marketing best practices.
- Experience using Google Analytics and reporting campaign performance.
- Excellent organisation and project management skills.
- Ability to manage multiple projects and meet deadlines.
- Self-motivated with the ability to work independently and as part of a team.
Desirable Skills
- Experience using WordPress or another website CMS.
- Photography and videography skills.
- Experience using graphic design and video editing software.
- Experience working with external marketing agencies and suppliers.
- Experience within the construction, manufacturing, home improvement or building products industry.
Performance Expectations
- Deliver marketing activities that contribute to business growth and lead generation.
- Take ownership of projects from start to finish with minimal supervision.
- Work collaboratively across departments to achieve business objectives.
- Be proactive, solution-focused and willing to help resolve issues when needed.
- Continuously look for ways to improve marketing processes and efficiency.
- Represent the company professionally at all times.
If you are interested in joining this client as a Marketing Executive and become part of a passionate team, please email your cv to andoverstaff@abacus-employment.com or call on 01264 339933